Sephora x Mushrooms
What / Sephora, a French-based make-up company with a large following in the US, now has several products with different mushroom extracts.
Why / Invite the viewer into a modern, forest-like setting where the products are the lush, healing mushrooms themselves. This direction highlights the natural and elevated aspects of the creams and lotions.
Where / At mindbodygreen in Brooklyn, NY.
Who / Me as photographer and Megan Doty as AD.